Jodie Jacobs

From giant corporations, banks, Wall Street and accounting firms to governments and non-profits, how America conducts business has been called into question during the current economic crisis. Greed, ambition and poor regulation have been raised as c

ulprits by talking heads on TV, newspaper and online. Ethics – the lack of, has been raised less often.

JBN asked five experts for their view of ethics as it relates to business.

Longtime legal scholar Alan Dershowitz, holder of Harvard’s Felix Frankfurter professorship, teaches a course on legal ethics that covers several professions.

“One has to make a distinction between personal morality and ethics. Ethics are determined by the rules of a profession,” said Dershowitz. “Every profession has it,” he said pointing to journalism and business. “You come across something, but you can’t disclose your source. In business, a fiduciary obligation to stock holders may be inconsistent with personal morality.”

According to Dershowitz, choices are not easy. “I teach a class about conflict. The choices are not between good, better and best. Often, they’re between bad, worse and worst,” he said.

However, he thinks business ethics are improving. “They’re getting better because there’s more public scrutiny. Journalists are reporting more on business….. the more sunlight, the better,” he said, “Business can no longer operate in utter secrecy.”

When asked how evolving Internet technology may impact ethics, Dershowitz pointed to issues of intellectual property theft and of public right to know, but said, “It’s cutting edge.” (Dershowitz is on the case of Julian Assange, founder of Wikileaks, which leaked diplomatic cables.) Referencing both issues he added the caveats: “Old answers do not apply” and “There is no simple solution.”

In his “Successful Entrepreneurship” class, Kellogg’s Clinical Professor of Entrepreneurship founder Lloyd Shefsky, has students discuss such questions as ethical obligations during a session he calls, “The Right Thing—Ethics for Entrepreneurs.”

The session discusses an entrepreneur’s responsibility to board of directors, shareholders, customers, bankers, employees, the community and professionals like accountants and lawyers.

Shefsky would like to see more school-business partnerships for developing programs to cover today’s issues. “I believe that B-Schools must attract big employers of MBAs to get involved with the schools and include faculty and students to create a meaningful program,” he said.

Asked about ethic trends, he said, “The only trend I see is a recurring pattern of increased talk when someone big is caught, followed by an ebbing until the next time.”

As to ethical issues facing small business owners today, Shefsky said, “Tight capital leads to pressures that often result in ethical problems, including attempts to reduce costs, ignoring contractual obligations, misstatements of facts, etc.”

He listed the most frequent excuses for wrong-doing as:

* What I’m doing is something the Board would approve anyway * This is just temporary; I’ll fix it later * I’ve given the company so much; I deserve this.”

Shefsky tells his students that ethics is something they should have already learned from parents and clergy. JBN asked Shefsky, past president and over 30-year member and director of the America-Israel Chamber of Commerce, what he thinks Judaism teaches about business ethics?

He said: “1.The concept that one should avoid even the appearance of wrong-doing is a great warning system. 2. The concept that each individual is responsible not only for his/her own reputation, but also for that of the Jewish people. 3. Charitable thinking is good. However, the concept regarding charity can create conflicts with fiduciary duties to shareholders.”

Hedy Ratner, co-founder/co-president of the Chicago-based Women’s Business Development Center was asked about ethic policies that small businesses should follow in lieu of those applied to public companies and the professions.

“There are no ethics rules for small businesses, but there are moral principles of life you must consider as a business owner,” said Ratner. She emphasizes building trust between business and customers and between owner and employees, whether business is good or bad.

Ratner warned there are many ways to betray one’s principles by exploiting customers or employees. She urged small business owners to set an example of ethical behavior for employees. “You don’t want an employee saying, ‘this isn’t the company I thought it was.’”

Having an ethics policy is good business, according to Ratner. “Let employees know you have it and that you’re living it,” she said. “Build trust with customers so they know they can trust you to give the best price and best service.”

She also emphasized the ethics of meeting obligations even during economic downturns. “Instead of arbitrarily cutting salaries, talk to your employees. Explain business is not good, so let’s work together for a solution. When you negotiate, you get more concessions. When you impose, you lose,” she said.

“Being respectful and treating others with respect is part of behaving ethically.”

David I Jacobson, founder of Chicago Jewish Funerals and board member of several Jewish organizations, said that for some people, a funeral home sends up red flags. But he believes any business whose owner is ethical will have a good reputation.

“Ethics are pretty cut and dried. The Torah says you must behave in the right way. You must do the right thing all the time,” said Jacobson.

“I make sure my employees are taken care of. They’re the face of my business. If you devote your life to a company, you have to take care of your employees,” he said.

He also felt strongly about obligations, trust and respect. “If you promise something, you better deliver what you promise and even more. We never take a short cut.”

As a guide, he suggested: treat a client like you would your family. People pay a fair price expecting that everything is right,” said Jacobson. “There are cheaper ways of doing things. That’s not our way. It’s not good business.”

As an example, Jacobson said he parted ways with a huge insurance company because they cut staff he thought were necessary for personal contact and service.

“They fired their ground people, so I fired them. They offered incentives to stay with them. I didn’t accept because I didn’t want to work with the corporate office. You have to do the right thing,” he said.

Rabbi Karen Kedar, senior rabbi of B’nai Jehoshua Beth Elohim, Deerfield, edited the finance and ethics issue of the CCAR Journal (The Reform Jewish Quarterly of the Central Conference of Reform Rabbis) published spring 2010.

In her Journal introduction, “Jewish Perspectives on Finances and the Marketplace,” Rabbi Kedar referred to the impact the economic crisis has on families and business. “It seems that the rules have changed; banks aren’t behaving like banks; performance, ambition, and intelligence are irrelevant to job security. What was affordable in previous years is now out of sight,” she said.

She encouraged a review of attitudes toward wealth. “Nobody stands at your grave and reads the details of your portfolio. Life is judged by giving, loving, faith, and the ability to rebalance when we’ve lost our focus.”

Rabbi Kedar explained the impetus for the journal’s issue as “back to basics during a historic moment when ethical issues regarding money, finances, and business dealings are in question in our country, and indeed in the global marketplace.”

However, she cited an important reference from Shabbat 31a. “It’s a powerful piece from the Talmud,” she said. “May you live 120 years, but when you die, G-d asks you six questions. The first is — were you honest in business?”

Rabbi Kedar explained why honesty in business was first. “The ethical order of money is the basis for everything,” she said. “According to the Talmud, if you don’t have a society based on ethical behavior, than you have no foundation for any relationship.”

Whether you’re tired of office politics, a victim of downsizing or have a passion for something other than what you’re doing, you may think you’re ready to leap into the world of entrepreneurship. But are you really ready?

When asked if people are crazy to take that leap given current economic conditions, Marianne O’Brien Markowitz, Regional Administrator U.S. Small Business Administration, answered with an emphatic “No.” “They’re not crazy. Historically, recessions have produced the strongest businesses,” said Markowitz.

Instead, financial experts say your chances of success relate to how prepared you really are.

“You don’t know what you don’t know,” said Jan Bauer, director of the Illinois Small Business Development Center (SBDC) at the College of Lake County. SBDCs are among three primary resource operations that provide free counseling services for start-ups. The other two are SCORE and the Women’s Business Development Center.

In Illinois, SBDCs are also connected to the state’s Department of Commerce and Economic Opportunity. There 36 centers throughout Illinois, most tied to local education institutions, but some are associated with not-for-profit help operations such as the Duman Microenterprise Center at the Jewish Vocational Service in Chicago.

SBDCs offer classes on the initial steps to take and questions you need to consider. The class offered at Bauer’s center can be taken on line by anyone in Illinois. Counselors are also available by appointment at each SBDC.

Markowitz and Bauer recommend you work with business experts as well as authorities in that field.

Getting started

Markowitz recommended two assessments: personal and business.

• Are your business and personal goals well aligned? Going into business means a lifestyle change. Consider how it will impact your life and whether it’s practical.

• Create a business plan to learn what’s feasible. Budget it out. See how much money it will take. You’ll quickly see if the concept can work.

“At the SBA, we have the three C’s: Capital, Contracts and Counselors,” she said. “A lot of businesses wait until it’s too late to get counseling. Seek assistance in the beginning so you have an idea of what to expect. Once you have a business plan, take it to the counselors. Let them poke holes in it. Through this process, you’ll learn what you’re getting into,” Markowitz said.

She added, “Don’t expect to be profitable in the first six months. It’s important to nail projections. Consider what’s most realistic.”

SBA and SBDC materials show entrepreneurs that cost and profit projections are only a part of the equation. Also consider pricing, marketing, production, delivery, staffing, location, competition and compliance, if applicable with local, state and federal regulations.

Where to Find Funding

Banks assess an entrepreneur’s experience and business plan to determine credit worthiness, according to Markowitz.

“Getting a bank loan is greatly increased if you have a strong business plan,” she said.

“The SBA website (www.sba.gov) lists resources and active lenders,” Markowitz said. She added that conventional lending is recovering and that the SBA is also handing out loans.

“We’re hitting record lending levels,” Markowitz said.

According to Bauer, one advantage of using an SBDC to work through the start-up process, including finding a loan, is that each site has ties to local bankers and community resources.

“We want people to succeed. People get into a business because it’s their passion,” she said. “They’re not necessarily experts in all aspects of it such as taxes, HR or marketing. Recently we p

ulled together a meeting with an SBDC client, a banker, the village and Lake County Partners. When it was over the banker said, ‘This was wonderful. I’d like to do this again.’”

Another advantage is that SBDCs have up-to-date information on federal and state economic assistance programs such as loans, tax initiatives and staff-training dollars.
As an example, a recent note on SBDC’s College of Lake County site noted that SBA Express Loans were available and that the center had access to small business microloans in cooperation with Accion Chicago. Another note warned against paying a fee to a company or person to provide small business start-up grant information because SBA and SBDC information is free.
“Last year, we worked with 500 different businesses,” Bauer said about her Lake County site. “You don’t have to go it alone.”

Combine product passion with expert advice

At age 29, Chicagoan Jacob Elster was named SBA’s Young Entrepreneur of the Year in Chicago, along with business partner Taylor Mork, New York. After working at a non-profit operation in Uganda where they saw the importance of connecting coffee farmers with ethical outlets, the two friends co-founded Crop to Cup in 2007. Elster estimates the company is valued at between $1 and $2 million.

He is passionate when he talks about connecting coffee farmers with specialty coffee roasters, distributors and retailers, but he acknowledges he knew more about coffee origins than business. “I majored in anthropology,” he said.

To turn his dream into reality, Elster developed relationships with people in coffee industry associations and sought financial and legal advice from experts.

“I call them the “gray hairs,” he said. He obtained free advice from several resources, including the Duman Microenterprise Center.

“You know what you like to do as well as what you don’t. You have to build a team,” Elster said. “It’s very important to be open to input.”

The Advantages of Franchising

Instead of starting from scratch, some people look at franchise opportunities.

When Elaine Krieger, president of Naperville–based Krieger Kiddie Corporation, was let go after nine years of heading a marketing department because the company downsized, she was “devastated.”

Walking through a mall, she came upon a resale shop where she saw a Gap dress for $3 that she had purchased for her daughter a few weeks prior for $25. She realized here was something that could work in bad economic times, considering a resale franchise as a career move.

Krieger went to SCORE for advice, developed

a business plan and looked for financing. After five banks turned her down, a sixth bank agreed to a loan.

“It’s about not giving up. If I hadn’t gone to that sixth bank, I wouldn’t be where I am today.
Her corporation includes Clothes Mentor ®, Plato’s Closet ® and Once Upon A Child ® retail apparel resale stores.

Although some people want to escape from big business, her comfort level was to be part of an existing operation. She recommends anyone interested in a franchise should visit Franchise Finder on the web.

“The corporate world and small business world are like night and day. I like being part of a big team, but still on my own.” Krieger has 12 Chicago area locations with projected sales to exceed $10 million in 2011. She recently received an SBA Entrepreneurial Success Award.

Krieger said, “I can’t imagine life any differently now. I feel truly blessed.”

Resources:
Small Business Administration www.sba.gov
DCEO's Office of Business Development
www.commerce.state.il.us/dceo/Bureaus/Entrepreneurship+and+Small+Business/SBDC.htm
Score http://www.score.org/about-score
SBDC at College of Lake County http://wpdi.clcillinois.edu/sbdc/
Duman Microenterprise Center at the Jewish Vocational Service, Chicago http://www.jvschicago.org/duman/.
Women's Business Development Center http://www.wbdc.org/

About Jodie Jacobs

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